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Brand Management
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For company owned websites |
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A business manager who operates a chain of retail stores or trader who travels frequently may not have time to manage his online business. Our role is to make certain that your online store grows with your physical operations. New campaigns, fashion trends, sales promotions or press releases must be constantly updated and managed in the website.
More importantly, automated help desk facilities, FAQs, and other customer-facing needs must be integrated successfully into the website for the convenience of online customers. |
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For SME cooperative marketing
Market-based integration of products and services
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This winning method assures the survival and sustenance of many goods and services in difficult times. Currently the most practical brand strategy, is also the most popular trend that cuts across all industries. Brand Equity considers it a sales tool meticulously prepared with one particular important market segment in mind. It may be a set of products and services from your company or from many companies strategically combined to complete viable and attractive packages for the target audience.
Market segments consist of groupings of potential customers who have similar sensitivities with regard to a product category and who prioritize those sensitivities in similar ways.
Benefits of offering total solutions packages:
- product cost is maintained
- specialization of your product is strengthened
- certain sales operating expenses are shared
- customer segmentation is well targeted
- campaigns are unified by complementing products
SME cooperative marketing is ideal for e-commerce websites of exporting SME associations. |
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Website
Development
to enhance advertising mileage
The necessity of having a website as an added tool to
advertise the company is the basic purpose for having
a website. However, many company owners think that once
a website is done, he can forget about it. A website
needs to have changes in appearance as well as content.
If your homepage (also called index page) remains unchanged
for a long time, visitors may have the perception of
a company no longer in active operation. Ever wondered
why consumer products change packaging so often? The
same concept applies to websites.
to create new market segments
Floral shops and bakeshops are good examples. Nowadays,
these businesses are no longer dependent on local sales.
A well-wisher from anywhere in the world may place an
order online, pay by credit card and in minutes, fresh
flowers are delivered to the recipient. Ordering online
takes just about five minutes. Without any website presence
or online shop, how can it be possible?
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to sell electronic products
Stationery designs, e-cards, screensavers, software
programs, stock photos are examples of electronic products
ideally sold through websites. Usually, no live human
assistance is necessary to the success of the operation.
Customers are able to download the products as soon
as they pay online. E-zines or electronic magazines
charge customers by subscription packages and download
offerings.
to create a hub
for shared global services
The BPO boom in the Philippines is currently led by
demand for offshore call centers. The Philippines raked
in offshore service generating revenues of $2.1 billion
in 2006, placing third behind India and China and slightly
ahead of Malaysia. It is estimated that 200,000 people
are working in 120 BPO (mostly Contact Centers) in the
Philippines in 2006. All of these call center agents
access the website for databases shared by authorized
employees all around the world.
to create a community
Websites such as Yahoo and MSN offered free email addresses
and mailbox spaces in order to create a community. From
this community, they advertise various products and
services. Most community websites host forums and discussion
rooms for the members. Most frequently visited sites
may charge high for banner ads and sponsored links.
Successful forum sites are those for the teen market
such as Friendster, Multiply, My Space, etc. Technology-based
forums and political forums are also well-visited.
to conduct online training and
conferencing
Corporations and institutions use websites for internal
training and video conferencing. They save time and
travel costs. Distance learning education have become
very popular with internet users. Many universities
and colleges are consistently developing special online
training courses in order to cope with the demands of
web-based solutions and services. Forums, discussion
boards and other online conferencing methods facilitate
sharing of information with others quickly and easily.
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